Creative Designer specialising in brand, campaigns and visual storytelling.
I am a Creative Designer working in house in London, across brand, campaigns, print, digital and physical brand touchpoints. I take work from the first idea through to final artwork, so what gets designed is what actually gets produced.
Selected work
A selection of brand, campaign and creative work across food, fashion, sport and other commercial projects.
View projectCreative & E-Commerce · Sportswear & Fashion
2022 to 2023Smash Sports
Digital Marketing & E-Commerce Executive · Creative, campaign and e-commerce design
Consumer facing campaign creative for a sportswear retailer, designed to work across e-commerce, email, social and marketplace channels.
View projectBrand Identity · Packaging & E-Commerce
2020 to 2022OhGosh.Gallery
Founder & Designer
A homeware brand I founded and designed in full, from identity and packaging to the online store and a retail range in Boots UK.
View projectBranding · Print · Digital
2022 to presentFreelance Graphic Designer
Freelance Graphic Designer
Bespoke print and identity systems for private clients, run from first consultation through to production.
How I work
I start with who the work is for and where it will be seen, then decide how it should look.
A product catalogue read on a kitchen pass, a mobile banner seen for two seconds and a printed invitation held in the hand are different problems. Understanding the audience, the format and the commercial objective is what makes the design decisions straightforward, and it is the part of the process I enjoy most.
More about meContact