Town & Country Fine Foods

As Creative Designer at Town & Country Fine Foods, I create print-ready artwork across a broad mix of marketing materials, from seasonal brochures and product flyers to full catalogues, business cards, magazine ads and finished packaging. Each piece has to earn its place on a chef’s desk or a buyer’s pinboard, so the layouts stay clean, the hierarchy honest and the finish considered.

I actively contribute to team discussions for new product launches, shaping the visual narrative for each range and creating content that supports campaign goals. A new pastry line lands differently to a savoury staple, and part of my job is making sure the tone, imagery and typography carry that difference through every touchpoint.

I support the company’s ongoing rebrand by developing updated templates, marketing stationery and creative assets that reflect a refreshed brand identity across print and digital. That includes building reusable systems for the wider team so the brand keeps evolving in a consistent, unfussy way even when the pace picks up.

I design sponsorship materials and promotional pieces for industry publications and trade shows, including magazine adverts, event collateral and exhibition graphics. Alongside this I lead product photography and Adobe Lightroom editing, producing consistent, high-quality imagery used across the website, catalogues, sales decks and social.

Across all of this work I keep a close eye on brand consistency and production standards, working closely with printers, sales and marketing to make sure everything ships on time, on brand and print-ready first go.