About
I am Simran, a Creative Designer based in London.
Introduction
I work across brand, campaigns, print, editorial, digital, social and physical brand touchpoints, currently as Creative Designer at Town & Country Fine Foods. My background is a mix of in house, freelance and running my own brand, so I am comfortable holding an established brand together at pace and equally comfortable building one from a blank page.
The part I enjoy most is working out who the piece is for, what it has to communicate, where it will be seen and how it needs to function once it is out in the world. Once those are clear, the grid, the typography, the colour and the format follow. I studied an MA in Graphic Design at Coventry University after a BA in Digital Media, and that way of working came out of both.
In practice that means I like the parts of a project other people find fiddly. Working out how a spread should be paced so a chef can scan it in seconds. Deciding what belongs on a printed page and what belongs behind a QR code. Setting up artwork so the finish behaves the way it was drawn. Craft is not decoration, it is what makes the idea survive production.
I am now looking for a full-time role where I can take more ownership of concept and art direction, work with a team on brand level thinking, and keep my hands on the making.
What I do
Brand and identity
- Identity systems and brand rollout
- Art direction and visual language
- Guidelines, templates and asset libraries
Campaign and content
- Launch and seasonal campaign creative
- Digital banners, social and email design
- Product photography and retouching
Print and editorial
- Catalogues, brochures and magazines
- Packaging, signage and large format
- Artwork setup and print production
Tools
- InDesign, Illustrator, Photoshop, Lightroom
- After Effects and Premiere Pro
- Shopify, WordPress and email platforms
Experience
2024 to present
Creative Designer
Town & Country Fine Foods, London
Responsible for the visual output of a premium food supplier across catalogues, seasonal brochures, launch campaigns, trade advertising, packaging and product photography, while rolling out the brand refresh through templates the wider team can use.
2022 to present
Freelance Designer
Independent, London
Bespoke print and identity systems for private clients and events, run end to end from consultation and concept through to production ready artwork, with signage, stationery suites and large format display work.
2022 to 2023
Digital Marketing & E-Commerce Executive
Smash Sports, Sunbury-on-Thames
Campaign creative and visual merchandising for a sportswear and racket sports retailer across Shopify, BigCommerce, Amazon and third party marketplaces, covering launches, seasonal sales and email design.
2020 to 2022
Founder & Designer
OhGosh.Gallery, London
Built a homeware brand from the ground up, covering identity, packaging, product design, photography, e-commerce and retail presence, including a pop-up with Boots UK.
Education
MA Graphic Design, Coventry University, 2021. Research led practice responding to industry briefs, with a focus on design theory and communication.
BA Digital Media, Coventry University, 2020. Modules across UX and UI, animation, AR and VR development and digital marketing.
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